Simon is project manager of the circular design program at the Ellen MacArthur Foundation in London. His mission is to support the creators and shapers of products, services, and systems for the circular economy. Simon is passionate about supporting designers to create for a circular economy – a future that is regenerative by design. Transitioning towards a circular economy is one of the biggest creative challenges of our time and it requires new mindsets and design approaches. Therefore, the Ellen MacArthur Foundation with Simon’s stewardship and IDEO have co-created the Circular Design Guide as a freely available online toolkit that combines design thinking with a circular economy perspective. Since its launch in 2017, the guide has been used by tens of thousands of people from 150 countries.

Previously, Simon has been a project manager in the New Plastics Economy initiative and involved in writing the report “Rethinking the Future of Plastics”, where he experienced first-hand the importance of design and collaboration in rethinking a system that works. Simon studied Strategy and International Management.